Agricultural machinery trade

You register via the AGRITECHNICA website. After selecting the right Dealer Package for you, you can enter your company details, make your profile visible and take advantage of all the benefits for agricultural machinery dealers.

As a registered agricultural machinery dealer, you will receive your ticket vouchers directly by e-mail after paying for your booked Dealer Package. If you need additional tickets for your customers, you will receive special ticket promotion codes with payment of the package, which you can use to order tickets at discounted rates directly in the ticket shop.

From summer 2025, you can register your company on the AGRITECHNICA website, book your Dealer Package and order discounted tickets for your customers.

You can register conveniently via the AGRITECHNICA website. Follow the "Agricultural machinery trade" section there and fill out the registration form. You will find a video with detailed instructions here from summer 2025.

The Business Matchmaking Tool is available exclusively for dealers and exhibitors. The tool suggests suitable exhibitors who are looking for sales partners in your region. After registering, you can activate it in your user area.

You will find a video with detailed instructions here from summer 2025.

"Pop-up Talk Dealer" is a format in the International Dealer Centre (Hall 2). On Sundays, Mondays, Tuesdays and Thursdays, 20-minute talks on special dealer topics will be held there at 5.00 pm. This will be followed by a get-together for personal and professional dialogue.

When you register and select your Dealer Package (except Basic), your company is automatically listed on the digital platform - in the app and on the website. You can add contact details, logo, location and product search to your profile.

If you have registered your company as an agricultural machinery dealer on the AGRITECHNICA website and booked your Dealer Package (except Basic), you can be found and contacted by customers via the AGRITECHNICA website or AGRITECHNICA app in the dealer list (like manufacturers in the exhibitor list).

The International Dealer Centre is located in Hall 2 and is an exclusive space for the national and international agricultural machinery trade, offering opportunities for networking, technical discussions, association contacts and much more.

The "Workshop Live" spotlight is located directly next to the International Dealer Centre in Hall 2, where live demonstrations and presentations on modern workshop practice will take place every day.

"Workshop Live 2.0" is a special recruiting format organised by AGRITECHNICA in cooperation with the LandBauTechnik-Bundesverband e. V. with the aim of attracting new skilled workers to the agricultural machinery trade. Practical demonstrations will show how exciting and future-proof the job in agricultural technology is.

The Agribusiness Days offer an expanded "Werkstatt Live" programme, as the requirements for servicing and operating modern, highly complex technology are constantly increasing. To meet these demands, the "Werkstatt Live Businessdays" will focus on innovative technologies from the fields of robotics, telemetry and precision farming. Universities and university classes will be invited to two events on Monday and Tuesday in order to directly address young academics and get them interested in these pioneering technologies.