FAQ for exhibitors

In our exhibitor service portal you can register for AGRITECHNICA.

There are two options:

1. you already have an account, as you have already registered in the past. In this case, please use your e-mail address and password to log in.

2. you do not yet have an account and need to register. Then please click on "New registration" at the top left.

If you have successfully logged in/registered, you can then book your desired stand for AGRITECHNICA.

The registration deadline is 1 February 2025, but registration is still possible and will be implemented if space is available.

As soon as you register in our Exhibitor Service Portal you will see the "Invoices & Hall Plan" button on the left-hand side.

If you have booked a stand for AGRITECHNICA, you can use this button to view your invoices and the hall plan for your stand from May 2025.

You will also receive your confirmation of participation in May 2025. The various services will be invoiced at different times depending on the service provider.

Please note: Invoices for DLG services can only be issued via the Exhibitor Service Portal be made available. Invoices from service partners will be sent by e-mail or post. We recommend that you carefully check all invoices you receive by e-mail to prevent fraud (spam mails). If you are unsure, we will be happy to help you.

Even after your final stand registration for AGRITECHNICA, you can still register co-exhibitors until October in our Exhibitor Service Portal until October.

No, previous stand registrations are no longer valid for legal reasons. All exhibitors must register in the Exhibitor Service Portal by 1 February 2025.

Here you can see all the prices for our different stand types. The stand price is per square metre and there are also other fees such as the BASIC media package, registration fee, etc.

If you exhibit at AGRITECHNICA, AGRITECHNICA ASIA and/or FutureAg within one year, you can register for the appropriate bundle.

With the bundle you receive advantages for your trade fair participation (e.g. registration fee waived). Here you will find more detailed information about our bundles.

After checking the application, the registration fee of EUR 572 will be invoiced.

The stand rental invoice and an advance payment for ancillary costs (for electricity, water, tickets, etc.) of EUR 30/m² will be due within 21 days of the stand confirmation being sent, probably from May 2025.

After the trade fair, the actual ancillary costs will be invoiced in the form of a refund or invoice.

You can find all information about our BASIC media package here.

You can find all information about our advance payment of service charges here.

You can click on your stand requirements with our price calculator and it will show you the total costs for your stand. This allows you to quickly and easily compare the prices of the various stand types and your chosen stand size and then select your desired stand in the Exhibitor Service Portal book your desired stand.

All information regarding our cancellation conditions can be found in our conditions of participation under "Price and list of services".

Here you can see all the important dates for the run-up to AGRITECHNICA.

AGRITECHNICA takes place in 23 halls at the exhibition centre in Hanover. The halls are divided into clearly defined exhibition areas (specialised groups). In the product index you can see the respective specialist groups and their categorisation. You can also check directly whether you can assign your company to a specialist group and whether your company is therefore suitable as an exhibitor for AGRITECHNICA for a specific specialist group.

You can book your stand with or without stand construction. If you book your stand with stand construction included, we offer you four different full-service stand packages, including the Comfort Stand, the Superior Stand, the Exclusive Stand and the Exclusive Stand Sustainability Version. You can find these here.

The basic fee is charged, for example, for full-service stands (stand space incl. stand construction). Included in the basic fee: AUMA fee 0.60 €/m², 3kW power connection, power consumption, daily stand cleaning and waste disposal incl. 1 set of waste bags. You can find an overview of the full-service stand offers here.

Exhibitor tickets are valid on the day of the event until 5 a.m. on the following day as a ticket for all public transport (2nd carriage class) in the entire ÜSTRA fare zone (zones ABC). The ticket is not transferable.

Holders of an exhibitor season ticket or a set-up and dismantling ticket also receive free travel on the last set-up day. Further information can be found at www.uestra.de

The digital, personalised admission tickets for stand personnel will be available to you from around mid-June 2025, provided there are no outstanding invoices. The admission tickets will be sent to you as a PDF and file for the smartphone wallet in the Ticket Service Centre (which you can conveniently access directly from the Exhibitor Service Portal directly from the Exhibitor Service Portal).

Depending on your stand space, you will receive free season tickets for your stand personnel. No tickets are required for the digital platform. You can enter as many employees as you like in your company profile. Each ticket must be registered online in person before the trade fair. Season tickets are not transferable. The season ticket is also a set-up and dismantling ticket. It is valid from 01 to 21 November.

In the Exhibitor Service Portal you can order additional admission tickets for stand personnel. Admission tickets for stand personnel are personalised.

A maximum of one exhibitor season ticket can be registered per e-mail address. 

The admission tickets for stand personnel and the vouchers for visitors ordered in addition to the free contingent will be invoiced after the trade fair via the settlement of the advance payment for service charges.

Access to the exhibition centre during the set-up and dismantling phases is only permitted with a valid set-up and dismantling ticket. The registered season ticket for stand personnel is also a set-up and dismantling ticket.

You only require additional set-up and dismantling tickets for persons who arrive either before or after the trade fair.

Persons who cannot present a valid set-up and dismantling ticket will be removed from the exhibition grounds. The tickets are free of charge and the number per exhibitor is not limited.

You can order vouchers via the Ticket Service Centre (TSC). You can access the TSC via the Exhibitor Service Portal under "Service orders" > "Admission tickets for visitors and stand personnel / Car parks > "Invite visitors".

You can order vouchers via the Ticket Service Centre at any time during the trade fair and send them directly via "Invite visitors".

You will only be charged for vouchers if they are used on site (scanned at the entrance). Ordering or registering vouchers does not incur any costs.

Via "Invite visitors" you can either invite visitors directly by e-mail or download registration links and codes. To do this, use the campaign type "Provision of registration codes". In the next step, you can select a quota and specify the number of registration codes required.

You can view all visitor data under "Manage visitor vouchers". There you can resend invitations or correct them if the e-mail address is incorrect.

You can obtain a test licence free of charge via the following website to apply for a test licence. You will then receive all information about the test licence by e-mail.

A free licence is already included in your basic media entry. You will receive it by e-mail at the beginning of October.

You can order additional licences and hardware via the Exhibitor Service Portal under "Service orders" > "Company profile, lead tracking, ..." > "Leads with Scan2Lead - included and upgrades". Licences can be ordered at any time up to the trade fair.

Hardware must be ordered by 29 October 2025.

You can pick up your ordered hardware at our Service Point in the Information Centre (IC) room 00.112.

As soon as you have licences in the Exhibitor Service Portal the licence keys will be sent to you by e-mail from Scan2Lead. You will also receive a portal key for the Scan2Lead portal in a separate e-mail.

A licence can only be used on one device. If a licence is to be used on another device, you must click on "Transfer licence" in the settings. The licence can then no longer be used on the device.

Yes, if you order several licences, you will receive a staggered discount. You can find information on the discount in our Exhibitor Service Portal. The discounts cannot be combined with each other.

In the Scan2Lead Centre you will find a comprehensive FAQ and instructions for all functions. If you have any further questions, please do not hesitate to contact us at [email protected].

In the Scan2Lead portal, you can customise your lead form under "Questionnaire" according to your needs. You can obtain further information via the Scan2Lead Centre.

With the SMART licence for mobile devices (smartphones and tablets), you can also scan business cards.

With the SMART licence, the scanned visitor data is stored locally for a short time and transferred to the Scan2Lead portal as soon as you are online again. You can use the "COLLECT" hand-held scanners completely offline. The data is saved on the device and manually transferred to the portal.

You can forward contacts directly from the Scan2Lead app ("SMART" licence) via e-mail or other common messenger services.

Interfaces to your own systems are possible. We work with Zapier and Make for the interface. Workflows are also possible via these. Please contact us at [email protected].

After the confirmation of participation has been sent, from mid-May 2025, you can submit your innovations for our awards via the exhibitor service portal to register.

You can register for attractive sponsoring services and/or actively participate in some events to increase your brand awareness and visitor flow.

We have the following specialist programme on offer for you:

You can take part in our Digital Farm Centre, the DLG Expert Stages, the DLG Spotlights, the YoungFarmersConnect, speakers at the Young Professionals Day and/or our Pop-up Talks.

Further information can be found here.

They can present their innovative technologies from the fields of digital farming, automation, robotics and artificial intelligence at the Digital Farm Centre. Visitors will experience product demonstrations, presentations and discussion panels. Here you can find more information about the Digital Farm Centre.

If you have innovative ideas, ground-breaking solutions or valuable expertise in agricultural and agricultural technology or in the international supply industry in the off-highway sector, you are welcome to present them.

You can become an exhibitor, co-exhibitor, start-up, university or expert speaker at the DLG Expert Stages.

Further information can be found here.

You can take part in the following DLG Spotlights: Drive Experience, Digital Farming, Workshop Live and/or Soil Health. Here you can find more information about the DLG Spotlights.

You can meet potential new employees at the Meet & Greet at our exclusive Career & Networking Event on Young Professionals Day. This event is supported by the Young DLG. Further information can be found here.

On Young Professionals Day, where the focus is on younger visitors in particular, you can become a speaker in the specialist programme and pass on your expertise to the future generation. You can find further information here.

You can take part in the following Pop-up Talks: Pop-up Talk Forst, Pop-up Talk Dealer and Pop-up Talk International. Further information can be found here.

You can participate in the following sponsorship opportunities: DLG Agri Influencer Award, Young Farmers Party, Young DLG Guided Innovation Tours, Pop-up Talk Forst, agrifood start-ups and DLG.Prototype.Club. Further information can be found here.

All important information can be found under Exhibit > Travel & Accommodation

Exhibitors usually require a confirmation of their paid stand registration instead of an invitation letter.

Any questions? Contact us via [email protected]

The motto “7 days - 7 topics” stands for the new AGRITECHNICA Theme Days. This means that each day of the trade fair is dedicated to a specific topic and special target groups.

Please click here for more information about the AGRITECHNICA Theme Days.

The Theme Days at AGRITECHNICA are specifically geared to the different interests of trade visitors. This means that each day of the trade fair is dedicated to a specific topic and special target groups. This enables us to offer visitors an optimal orientation in the exhibition and technical programme of the trade fair, as well as for planning their visit to the trade fair. For exhibitors, it enables an even more efficient approach to the target groups relevant for them, as well as the optimal orientation of their offers and trade fair services.

Please click here for more information about the AGRITECHNICA Theme Days.

The AGRITECHNICA Theme Days are aimed at various groups of trade visitors from all over the world. These include farmers (from small, medium-sized and large farming operations), investment decision-makers, dealers in agricultural technology and equipment, contractors, machinery rings, machine manufacturers/engineers, research & development and young professionals from agriculture and agribusiness.

Trade visitors can visit the trade fairs that are most relevant for them on the days that suit them. This gives them the opportunity to explore the topics that are most important to them in greater depth and enables them to make direct contact to the relevant exhibitors. This promotes the exchange of expertise and the efficient use of time at the trade fair

Exhibitors should focus their preparations more on the specific theme days. This applies to:

• Timely communication and involvement of all employees and partners
• Planning of stand personnel
• Target group-specific marketing measures such as invitation management or customized product presentations
• The organization of events or talks tailored to the respective target groups.