AGRITECHNICA 2025 theme days
Communication materials for exhibitors
Welcome to the exclusive area for exhibitors at AGRITECHNICA 2025, where you will find specially developed materials and recommendations to inform your customers specifically about the new theme days and to organise your trade fair communication effectively.
‘7 days - 7 topics’ - addressing specific target groups
Under the motto '7 days - 7 topics', the new AGRITECHNICA theme days are specifically geared towards the interests of our trade visitors. With topics, offers and contacts that are precisely relevant for the various target groups.
As an exhibitor, you can thus reach the customers relevant to your business even more efficiently and can optimally prepare for the interests of our global community. This structure enables you to address your target groups in a focussed manner and offers numerous points of contact for your communication measures.
Sunday 9/11/2025
Innovation and Press Day
Family-run businesses | Contractors | Young Professionals | Trade and business press
Farm operators, future decision-makers as well as the trade and business press can learn about technical innovations, strategies and trends suitable for modern arable farms.
- Strategies and trends in crop farming
- Current challenges
- The future of agriculture
Day ticket (online): 63,00 €
Monday 10/11/2025
Agribusiness Day | Limited ticket contingent
Dealers | Contractors | Large agricultural operators
For dealers and professional farmers, the day is an opportunity to explore the latest trends and technologies needed to make informed decisions and investment plans, as well as cultivating business relationships with exhibitors.
- Farm management
- International best practice examples
- Strategies and trends in crop farming
- Business networking
Day ticket (online): 149,00 €
Tuesday 11/11/2025
Agribusiness Day | Limited ticket contingent
Dealers | Contractors | Large agricultural operators
For dealers and professional farmers, the day is an opportunity to explore the latest trends and technologies needed to make informed decisions and investment plans, as well as cultivating business relationships with exhibitors.
- Farm management
- International best practice examples
- Strategies and trends in crop farming
- Business networking
Day ticket (online): 149,00 €
Wednesday 12/11/2025
International Farmers Day
Focus on France, Canada and the Czech Republic
Decision-makers and investors from leading international agricultural regions come together for updates on the relevant trends and technologies needed to plan investments. This is also an opportunity to develop business relationships.
- International talks & panels
- Best practices from countries in focus
- International networking
Day ticket (online): 29,00 €
Thursday 13/11/2025
Digital Farm Day
Greater efficiency through digitalization
Machinery dealers and professional farms can gain up-to-date information - trends, strategies and products - on future topics like robotics, automation, AI and smart farming.
- Best practice in digitalisation
- Digital agriculture of the future
- Innovations and visions
- Business networking
Day ticket (online): 29,00 €
Friday 14/11/2025
Young Professionals Day
International meeting place for young professionals, students and trainees
The focus is on offerings specifically targeted at young professionals, apprentices and students from around the globe: unique networking opportunities, career information, live demos and discussions.
- Career planning
- Farm takeover
- Strategies and trends in crop farming
- Young Farmers Party
Day ticket (online): 29,00 €
Satureday 15/11/2025
Celebrate Farming
Agriculture, agricultural technology, future
"Celebrate Farming" recognises the achievements of the agricultural machinery industry, including entrepreneurs, farmers and contractors. Together we honour the successes, the innovations and the future of agriculture.
Day ticket (online): 29,00 €
Materials for your marketing and communication measures
Visuals
Templates for print, digital, social media
Visitor vouchers for your clients
Theme day tickets at a special price available from mid June 2025
FAQs for your clients
The most important questions and answers about the theme days
Email templates
Text modules for invitations, follow-ups
Social media posts
Text modules for LinkedIn, Facebook, Instagram
Newsletter content
Text modules for company newsletters and mailings
Tips for your customer communication
- Target group focus: Identify customers who are interested in specific theme days and customise your approach.
- Timely information: Send out invitations and notices in good time before the respective theme day.
- Clear calls to action: Add clear calls-to-action, e.g. "Make an appointment now" or "Register here".
- Multi-channel strategy: Create your customised theme day campaign with website, mailing and social media
AGRITECHNICA updates
AGRITECHNICA – Exhibitor Briefing #1
24 June 2025
Live talk with Timo Zipf, Project Manager AGRITECHNICA
- 10.00 - 10.30 a.m.: German version
- 01.00 - 01.30 p.m.: English version
AGRITECHNICA – Exhibitor Briefing #2
11 September 2025
Live talk with Timo Zipf, Project Manager AGRITECHNICA
- 11.00 - 11.30 a.m.: German version
- 01.00 - 01.30 p.m.: English version